Final “FOOH” Storyboards.
Frida x target | 2024 FOOH Advert
I had the opportunity to work with Frida to develop and prove out an augmented reality promotion for the release of their new breast pump being sold at Target. From early ideation meetings, scripts, story beats, through to final storyboards and a 3d “FOOH” Flythrough. The final advertisement was filmed at a Target store.
FOOH (Fake Out Of Home) is a viral digital advertising technique that combines real-world footage with hyper-realistic CGI and VFX to create impossible, larger-than-life brand spectacles in real cities. It thrives on social media by blurring the line between fiction and reality.
